Box Office

Box Office Prognosis: Cinderella Is the Belle of The Box Office Ball; Liam Neeson Is In The Corner, Drinking Punch Alone

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This weekend at the box office, Cinderella blew open the floodgates after a couple quiet weekends with a predictably grand take, well Liam Neeson was left to feed off of the scraps in the corner.  Details on the debut of both these films (and of course, more) await in this week’s Box Office Prognosis!

Cinderella worked its particular brand of magic (a.k.a. “Disney marketing/brand awareness” magic) at the box office this weekend, taking in an estimated $70 million over the past three days.  That’s only a couple hundred thousand more than what Maleficent did back in May of last year, which is an incredibly promising start for this film (Maleficent made nearly $800 million worldwide by the time it ended its run.)  And adding more icing to the very lucrative cake is that Cinderella cost only about half as much with a $95 million budget.  With great reviews and a stellar “A” Cinemascore, Cinderella will likely reach $250 million, making it Disney’s first of many blockbusters in 2015.  They are going to be rolling in a shit load of money by the time this year is through.

At a very distant number two was Liam Neeson’s newest action picture, Run All NightMaking just $11 million in its opening weekend, Run All Night represents the lowest gross yet for Neeson in the new action hero phase of his career, even grossing lower than last year’s A Walk Among The Tombstones.  And it doesn’t even come close to touching last year’s $29 million debut for Non-Stop around the same period, and also directed by Jaume Collet-Sera.  With the gross it has now, I wouldn’t expect a closing take beyond $35 million or so.


In third place was another action film, Kingsman: The Secret Service, still hanging in incredibly strong with a fourth weekend take of $6.2 million.  That’s only a 25% decrease from last week, truly proving the staying power of the (really awesome!) flick.  With $107 million thus far, expect a closing gross of around $125 million.  That’s only a $40 million difference from Fifty Shades of Grey which, by the way, is out of the Top 10 completely.  The staying power on that one was pretty damn terrible.

In fourth place is the Will Smith-Margot Robbie con film Focus which, wow, I already kind of forgot about (and I saw the movie!)  In any case, the film added another $5.8 million to its cume, making for a total of about $44 million.  It will make back its budget ($50 million) before it leaves theaters, but not much else.  Finally rounding out the Top 5 is Chappie, which dropped a substantial 42% to a weekend sum of $5.8 million.  That means a weak two week sum of $23 million, which is rough for the $50 million budgeted film.  I would not expect anything north of $35 million domestically, but it will be saved quite a bit internationally, I imagine.


Here’s the chart:

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Check back next week for another big week, as Cinderella goes up against The Divergent Series: InsurgentWhat a dumb title.  And a dumb movie.

Just dumb.