Box Office

Box Office Prognosis: Fifty Shades of Grey Dominates The Box Office…You See It’s Wordplay, Because The Film Is About Sexual Domination. Tehe.

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This weekend at the box office we all just sat there and took it as Fifty Shades of Grey let the box office have it, completely whipping the competition to absolutely dominate at the number one position.  Something about handcuffs?  Yes, perhaps that and more awaits in this week’s Box Office Prognosis!

Fifty Shades of Grey very expectedly topped the box office this weekend with a massive $81.7 million take, which is about where estimates had it.  And even if it was lower than estimates, this film cost like $40 million to make — this is superhero blockbuster level of profit here, so it’s going to be a gigantic success regardless.  And when you factor in a massive international haul of $158 million (yeah, I guess this is somehow a worldwide hit), then it’s quite clear that Fifty Shades of Grey is going to go on to be one of the biggest successes of the year.  I actually think that’s a good thing, but I’ll devote like a whole article to that one.  It’s certainly a big can of worms to tackle.

But second place for the weekend isn’t, thankfully.  Falling in that slot is Matthew Vaughn’s newest, Kingsman: The Secret Service, which opened to $35.6 million over the three day frame.  That’s actually pretty great for this hard R-rated comic book adaptation, and about double what Vaughn’s Kick-Ass made in its opening weekend back in 2010.  Fox was very smart on their release of this movie, putting it up against Fifty Shades as very obvious counter-programming, and offering a bunch of pre-screenings beforehand to drive word of mouth.  The latter isn’t always a strategy that works (looking at you, Pacific Rim and/or Scott Pilgrim vs. The Universe), but it did in this case.  And the film is almost guaranteed to perform well internationally to boot.  I wouldn’t be surprised if a Kingsman 2 came out sometime in the future and, considering the quality of the film, I wouldn’t complain either.

Kingsman-Sequel

At number three for the weekend was The Spongebob Movie: Sponge Out of Water, which dropped two ranks from its opening weekend to a take of $30.5 million.  That’s a drop of about 45% which is, although good, higher than most other animated films (by comparison, last year’s The Lego Movie dropped only 28% in its second weekend.)  Still, with a take of about $93 million, Sponge Out of Water will likely pass $150 million when all is said and done.

In fourth place was American Sniper, keeping up its now expectedly stellar week-to-week hold with a drop of only 29%.  Taking in another $16.4 million, the film has already surpassed the $300 million mark, and is now all but guaranteed to become the highest grossing film of 2014.  Yes, even above Katniss and Guardians.  That’s still just the craziest.  Finally rounding out the Top 5 was last week’s Jupiter Ascending, dropping about 49% to a take of $9.4 million.  That’s a better hold then expected but, when the opening was as weak as it was, that’s not saying much.

Jupiter-Ascending-Review

Here’s the chart:

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My ranks predictions were of course correct, but the numbers were pretty off.  I was too high on Fifty Shades ($89 million vs. $84 million) and too low on the others ($30 million vs. $34 million on Kingsman, $28 million vs. $30 million on Spongebob.)

Check back next week, in which Fifty Shades will likely win again, even if it drops like 55% (an incredibly likely outcome as well.)  See you then!

-Matthew