Chinese Theaters Are Projecting Audience Text Messages Onscreen During Movies Now So, To Answer Your Question, Yes, There Is No Hope For The Future of Mankind

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What, too hyperbolic?  Nah, I really don’t think so — this news is trash, and deserves to be called out as trash.  If anything I can take solace in the fact that it’s happening overseas and not here in the US, but that’s just the tiniest of silver linings in a piece of news that is ultimately pretty depressing.

But I’m getting ahead of myself.  As reported by The Hollywood Reporter, a brand new experience is coming to Chinese theaters, and it ain’t 3D or 4D or 7D — no, it’s much worse than that.  This new form of movie watching, dubbed “Bullet Screens”, allows Chinese moviegoers to text what they think of the film they are watching in the theater.  That’s already a huge no-no on the list of things that shouldn’t happen in a movie theater, but alas, it gets worse.  When moviegoers send their messages, it automatically gets projected on the big screen — yes, right where the fucking movie is playing.  Just like every director intended their work to be seen, I’m sure.

But on a serious note, fuck this noise.  It’s already worse enough that we live in a world in which stupid teenagers can’t put their cell phone away for a two hour movie, but now we’re letting them get their dumbass comments be posted for all to see?   Boooooo bullet screens.  Boo.


The good thing is that the program is so far only available in big city theaters like Shanghai and Beijing, and so far hasn’t caught complete wildfire in the country yet.  Let’s just hope that doesn’t happen, and this can remain a mere flash-in-the-pan experiment.

Oh who am I kidding, this is going to be the next big thing for Chinese theater, and then American theater, and then THE WORLD.  Better get ready for the inevitable now, I assume.


  • Jared Russo

    Was there any hope at all to begin with?

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