The Guardians of the Galaxy Express A Great Deal of Humility In Their Debut Poster
So I guess we can officially call the week of February 16-22 the great big Guardians of the Galaxy coming out party, huh? Since Monday Marvel has been hyping this sucker up, with a batch of photos, the first trailer, a couple of character introduction videos, and now this—the film’s first poster. Usually the release of a poster is the FIRST step in a studio’s marketing plan, but I guess it’s appropriate that Marvel Studios wouldn’t be playing by the rules when it comes to promoting Guardians of the Galaxy. After all, the titular team doesn’t really seem too.
Yes the Guardians of the Galaxy seem to be very much rebels of the cookie cutter, vanilla type of superhero team, foregoing good deeds and humbleness with….well, shall we say a different brand of heroics. One that includes boasting and cool poses apparently, at least if this first poster for the film is any indication. Check it out in full below:
This is a pretty great poster design wise, but that fucking logline man…how freaking great is it? It’s such a simple phrase (“You’re Welcome”), but from the looks of things so far, seems to perfectly encapsulate the tone of this film (just like any good logline out to really). I also think it’s funny how little attention the logline gives to itself—you could easy miss it if not paying close attention, and isn’t one of those loglines that is splashed across the entirety of the poster. But in this case, the subtly approach is the far superior one.
Just in case you forgot, here’s the synopsis for the film:
From Marvel, the studio that brought you the global blockbuster franchises of Iron Man, Thor,Captain America and The Avengers, comes a new team — the Guardians of the Galaxy. An action-packed, epic space adventure, Marvel’s “Guardians of the Galaxy” expands the Marvel Cinematic Universe into the cosmos, where brash adventurer Peter Quill finds himself the object of an unrelenting bounty hunt after stealing a mysterious orb coveted by Ronan, a powerful villain with ambitions that threaten the entire universe. To evade the ever-persistent Ronan, Quill is forced into an uneasy truce with a quartet of disparate misfits — Rocket, a gun-toting raccoon, Groot, a tree-like humanoid, the deadly and enigmatic Gamora and the revenge-driven Drax the Destroyer. But when Peter discovers the true power of the orb and the menace it poses to the cosmos, he must do his best to rally his ragtag rivals for a last, desperate stand — with the galaxy’s fate in the balance. Marvel’s “Guardians of the Galaxy” is presented by Marvel Studios. The film releases August 1, 2014, and is distributed by Walt Disney Studios Motion Pictures.
Guardians of the Galaxy opens everywhere August 1, 2014.