Box Office

Box Office Prognosis: Thor Continues His Reign, But The Best Man Holiday Surprisingly Gives It A Run For Its Money

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Surprising no one, Thor: The Dark World repeated at number one this weekend at the box office.  But surprising everyone, the little sequel that could The Best Man Holiday came rather close to dropping the jolly green giant (crap, wrong Avenger again!)  Other than that little struggle though, was there anything else even slightly interesting for this weekend’s box office?  No, not really, but hey—I have to write this.  So with that little blast of enthusiasm, here’s this weekend’s Box Office Prognosis.

Let’s start with the God of Thunder’s recent exploits, since…you know, that was number one for the weekend and order is pretty cool.  Thor: The Dark Word took in another $38 million for its second weekend in theaters, which is a decrease of about 55% for the superhero sequel.  That’s pretty typical for a Marvel movie, although the original Thor did have slightly better hold with a decrease of only 47%.  But still, Thor 2 has grossed $147 million in just ten days, which isn’t too shabby at all.  Expect the film to reach the $250 million mark when all is said and done.  And overseas is another story—Thor is still cleaning the hell up over there, with a grand take of $479 million already.

But the real success story of the week is The Best Man Holiday, the African-American targeted comedy that is a sequel to the 90’s flick The Best Man (something I found out just, like, four days ago.)  The film took in $30 million in its first weekend which, at any other time, would have been enough to easily guaranteed a number one position.  But even though the film missed that margin, it’s still quite the large success—it outgrosses all but one of the Madea movies, and at just 2,024 screens, has a pretty ridiculous per screen average.  Its audience was 87 percent African-American (no surprise), and they seemed to overall dig the film, awarding it the beyond coveted A+ CinemaScore.  With that in place, expect the film to top $100 million easily which, off a budget of $17 million, is quite the impressive feat.


The rest of the Top 5 for the weekend are holdovers, with Last Vegas in third place with an overall gross of $8.8 million.  That puts the Vegas party film with a total gross of $47 million, which is just fine considering the comedy’s $28 million budget.  At fourth for the weekend was Free Birds, which took in $8.3 million for the weekend.  Well the film will get a small bump from Thanksgiving, it still won’t make up for it’s pretty meh gross of just $43 million.

Finally there’s of course Jackass Presents: Bad Grandpa, which ended its near month long reign as box office king with its final weekend in the Top 5.  Still, going out on a take of $7.7 million ain’t half bad, right?  With its total cume sitting at $90.2, expect it to cross the $100 million threshold easily.


Here’s the chart:

1. Thor: The Dark World $38,454,000
2. The Best Man Holiday $30,593,000
3. Last Vegas $8,850,000
4. Free Birds $8,300,000
5. Bad Grandpa $7,670,000
6 Gravity $6,280,000
7. Ender’s Game $6,200,000
8. 12 Years a Slave $4,700,000
9. Captain Phillips $4,500,000
10. About Time $3,620,000

I didn’t make any predictions this week because I didn’t do an In Theaters, and I didn’t do that because I really didn’t care about The Best Man Holiday.  That said, I probably would have been totally off with how much it ultimately took in…so even when I don’t do something, I still find away to be completely wrong with my predictions.  Nice to know.

And that’s it for this week’s Prognosis!  Check back next week for what’s sure to be a LOT of Hunger Games talk.  Like, a lot of it.