Jonathan Ross to Redefine Gaming as Executive Producer at Microsoft

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Don’t let anyone tell you there are no jobs to be had. YOU! Lazy scrounger, did you submit a resume for the position of executive producer at Microsoft? Well? Did you?! It wouldn’t have mattered anyway as you would have been pipped at the post by UK telly personality and man who definitely already has a job, Jonathan Ross.

While there are currently no specifics, the official line is that Ross has been brought in to aid Microsoft in their quest to “broaden the concept of gaming to maybe blur the distinctions about what is a traditional game and what is a traditional television program and what is a traditional linear media.” Working in a part time consultancy capacity, Ross has so far showcased his suitability for the role of redefining gaming on Twitter:


Yes, thanks indeed Mountaindewuk.

While an aptitude for the cross promotion of unrelated, carbonated bile has proven indispensable in the past, Jonathan will also have to prove his aptitude for recognizing quality in games, being impartial and having a critical eye. Eager to impress his new bosses, Ross’s twitter again leaves no doubt that they picked the right man:

These tweets brought to you in association with #CoolAwesome Co. TM

Don’t get me wrong, Jonathan Ross has proven time and again to be an intelligent and witty chap with a lot to offer the entertainment world, and is a renowned film and anime buff, but the sums refuse to add up. There is something more than his Halo 3 voice acting credit which makes Ross the man for this job and I think it might have something to do with the enormous platform for advertising that he holds. For those of you who don’t know, Jonathan Ross is a pretty big deal. He has been on TV and radio forever, and currently hosts a highly rated evening talk show on the BBC. Currently sitting at a cool four and a half million twitter followers, he has a distinctive voice which carries a long way. This is a cynical advertising tactic dressed up as something that it simply is not and it is unlikely to fool anyone. While it would not surprise me to see a few choice mentions of the Xbox One on his program, it would certainly anger me. I do not pay my license fee to have the BBC (a public sector institution, publicly funded, publicly owned in the interests of the public) endorse products at me and if this does come to pass, I might just have to break out my angry email stationary.